The full Casual brief, mapped through the Casual creative model. Cas writes the treatment against the four canons and hands back a Tier 5 single-committed-idea.
Global Intelligence DashboardAlways-on
Standing dossiers on every Active client + on-demand for anyone else. Request a fresh report, browse the recent reports archive, or open the per-company deep view. 9-section schema; named profiles obey the People Disclosure Policy v0.1.
01Who
02What you need
03ContextOptional · sharpens Section 7
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Pre-call research on a targetPre-engagement
Company name + engagement stage in. Cas pre-populates the 21-question Casual Pre-Call Questionnaire from public OSINT, surfacing the strategic questions only the client can answer. Internal artefact — the team walks into pre-call calls already knowing the researchable answers.
AThe target
Frames the depth of research and the angle of the pre-call.
Determines which review / forum / social sources Cas leans into during Stage 2 (audience intelligence).
BProject contextOptional · sharpens output
CRun itv0.2 · self-serve, no chat hop
Runs the full pipeline right here: a web-research pass builds the sourced evidence base, then the Discovery Agent populates the 21-question questionnaire, writes the pre-call brief, and infers the provisional Signal Check verdict. Takes a few minutes. Internal-only — not for client. Prefer the copy-paste handoff below only as a fallback.
SCSignal Check — provisional verdict
DPre-call brief
EPopulated questionnaire21 questions · click to expand
FDownloads
GOutputReference · for the team
Artefacts: a populated questionnaire (all 21 Qs with proposed answers, confidence ratings, sources, hypotheses to test), a research dossier (audit trail), a pre-call brief with the Signal Check verdict on top, and the Signal Check JSON. Internal-only — not for client.
Generate a treatment from a briefTier 5 · 5B agent shape
The canonical 22-field Casual brief. Fill what you have, skip what you don’t — Cas will flag gaps and supply tier-appropriate defaults for any blanks in Section D.
AProject basics
BStrategy
Free-text from the brief. Cas maps this to one of the five operational objectives.
Drives tier selection, archetype, and Immersion + Resonance weighting.
B.5Think / Feel / Do Load-bearing for treatment generation
CContent & production
Drives tier selection & production scale heuristic.
DEffectiveness & measurementv2 · defaults supplied if blank
EAttachmentsOptional
Any deck, prior brief, or transcript Cas should read alongside the form.
Intelligence in. 12-month campaign out.Multi-asset · Hero/Hub/Help/Hygiene
Pick a Global Intelligence dossier (or paste your own intel) + tell Cas the business problem. Cas chooses the right campaign doctrine from the Campaign Canon (Hero/Hub/Help/Hygiene · Liquid + Linked · Atomic · Fame Loop), writes the tentpole as a Tier 5 single-committed-idea treatment, decomposes it into a 12-month asset matrix, lays out the flight plan, and names the measurement framework.
ASource intelligence
Cas reads the source dossier as the starting strategic context — Section 1 (Snapshot), Section 2 (Business state), Section 6 (Audience), Section 7 (What this means for Casual), and the v0.2 supplement (existing-films + spokesperson-pipeline + distribution + can’t-go + regional moments). The 12-month plan is built off that.
If the dossier is a skeleton, Cas will fall back to public OSINT for any thin section. Choose ‘Free-paste’ for any company not in the standing roster.
BThe business problem
Drives the doctrine choice and the asset-matrix weighting.
CCampaign shape
Auto = Cas picks against the brief. Override only if you have a strong prior.
Drives tier weighting — how much hero, hub, help, hygiene the maths supports.
DEffectiveness & measurementv2 · defaults supplied if blank
EAttachmentsOptional
A prior brief, deck, or transcript to read alongside the dossier.
Diagnose a script or treatmentPre-shoot · Script-ready
Drop a script or treatment at any stage — in development or ready to shoot. Cas returns a severity-ranked diagnostic against four canons (Casual, Film, Effectiveness, Pattern) and the 15-mode Failure Library, plus a framework scorecard (CUBE · SUCCESs · Immersion + Resonance · Binet & Field · Sharp · Kahneman · Sutherland · Peak-End · Narrative Transportation), three priority interventions, and a rewrite candidate.
01Mode
02The script or treatment
Paste below or upload. The deeper the version (treatment and script), the sharper the diagnostic.
or upload
03ContextOptional · sharpens the read
Tear down a finished filmPost-cut
YouTube / Vimeo URL or .mp4 file. Cas runs the Film Assessor — structural, persuasion, and effectiveness teardown matching the Allianz / HSBC / RB shape. Output is a PDF in the teardown library.
01The film
or upload
02ContextOptional · sharpens the read
Assess a prospectCommercial
LinkedIn screenshot in — a profile, a post, a company page. Cas reads it, researches the company, applies the Casual creative model, and returns a proactive creative pitch designed for a three-year partnership.
01The screenshot
A LinkedIn screenshot of the person, their post, or their company page. The more recent the activity, the sharper the angle.